After enough years on the inside, I started looking at the other end of the market. Small and mid-market businesses with the same AI-shaped problems, no access to a real builder.
Here's what I found.
A 6-person business in Texas paid $18K for an AI roadmap. They got 3 PDFs and a Loom. Six months later, nothing in production.
An “AI strategist” sent a 47-slide deck for a $15K engagement. No code attached, no ship date proposed.
I audited 4 AI proposals from “AI consultants” in a single month. 3 of them were ChatGPT wrappers priced at $12K and up. The 4th was a Notion doc dressed as strategy.
That's who shows up when an SMB owner looks for help with AI. The big firms priced them out years ago. The strategists sell decks and call it done.
Meanwhile real builders sit inside Fortune 500s where the rate cards are 5x what an SMB can pay.
So these businesses are stuck. They paid for a roadmap once and got a deck. They want a builder who'll figure out what to build and ship it.
That's the problem I exist to solve.